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Thread: NBR Yeti...love it or hate it?

  1. #1
    Live Medium Bamwa's Avatar
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    NBR Yeti...love it or hate it?

    Informal poll. They started off near my metal shop in the east side(I think) but prices at Breed and Co made me cringe. A few weeks back I saw an article on statesman.com about how they were suing Home Depot and several other companies for stealing "their" ideas. The comments were priceless (how thermos should sue them etc.) and next time I was at the depot I got a vacuum sealed Contigo mug just to see what up. I'm impressed at how it stays cold on the nightstand and I still have ice water in the morning, so I'm sold on the technology. But man their mug is $60 and the one I got was $12. Now with their flagship store on congress and billboards above, it seems cooler snobery is now a thing.

    Am I just tripping cuz I buy "twice the ice" and load my blue igloo to the hilt for $1.75? Should I join the cool club and get a cooler I need to lock up at all times?
    Is this just the most arrogant company ever? What if the inventors of the ice chest or the Eskimos sued them? Are Sasquatch pissed?

    Here are some of the articles referenced:

    Another Yeti suit: Company targets tumbler maker and Home Depot

    Yeti sues 2 more competitors, claims products ?confusingly similar?

    In billboard battle, it?s Yeti vs. MoPac expansion project | All Ablog Austin
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    MoJo Priest dan1son's Avatar
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    There's multiple things at play though. You can violate patents or you can violate copyright. Yeti is suing for copyright infringement, not patent infringement. They are claiming people are copying their "look and feel" to a point where you could confuse one for the other. In RTICs case there's no question in my mind that happened and they settled. RTIC is releasing new products that will look different from Yeti's but probably perform the same. Yeti got big because their stuff worked really well, looked really nice, and was marketed really well. Not because it was some amazing new technology. They have some patents for the rubber clasps, some innovation patents for the hoppers, and some for the bottle lids but really their technology is nothing new.

    Whether $60 for a cup is worth it to you or not is up to you. I've never bought a Yeti product and never will. There are many others at much lower price points that perform well enough for my needs. Do they have the right to sue for infringement with some of the knock offs out there? Absolutely. After a while though constant litigation and being in the news for suing everybody will work against them.

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    It was sort of sad talking to the Yeti bike guys at Desert Bike Fest. I asked "What's the deal with you guys and Yeti coolers?" He said that they were not related at all. He more or less said they, the bike company, were just too stupid to trademark their name well enough.
    My point is, Yeti coolers is suing everyone for everything, yet they were born from stealing a name.

    Have you seen the experiment with the four different cups, one being a Yeti, the others half the price or less? They all perform the same. I too will never buy any of their products. But I have never bought a golf shirt with a logo either. I don't pay premiums for names.
    Just call me The SATN Pimp

  4. #4
    MoJo Mother Superior Tree magnet's Avatar
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    I have a Yeti mug and a Yeti cooler. They work and I appreciate what these guys were able to do. They took on Igloo and every Chinese knockoff out there and created a niche for expensive coolers. When it comes down to it, you pay for quality. I think I could buy a Mongoose from Target and ride Austin gnar and probably be okay for a little while but I'm not going to test that theory. However, I choose to buy a much more expensive product because I believe it to better and for me, that is what money is for. I could care less about the logo but I think it's crap when all of the sudden every company has a cooler or mug that looks exactly like a Yeti product.

  5. #5
    Ayatollah of Rock and Rollah mack_turtle's Avatar
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    I was told that a Yeti tumbler will keep your beer cold for hours!

  6. #6
    MoJo Mother Superior notyal's Avatar
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    Mugs - I have a Yeti, an RTIC, a Bison, and a cheap Chinese knock off. The knock off is the worst, but all the others are just about equal in terms of performance. The Bison was the only one I purchased with my own money because my coworker's husband sells them out of the back of his truck. All the others were gifts or give-aways. I wouldn't ever pay the Yeti premium.

    Coolers - Now, Yeti coolers are pretty awesome if you are going camping or some other scenario where refills of ice aren't available for days. I've used Bison coolers (from the same guy) that work almost as well, but have some noticeable differences in the level of craftsmanship vs. the Yeti. However, when it's time for me to fill up a cooler, I reach for my 15 year old blue Igloo with ghetto metal door hinges bolted on over my Yeti 4 out of 5 times for the simple reason that it has wheels. Those Yetis are heavy BEFORE ice and beer.

    I don't know what I think about the lawsuits. You can't fault a company for trying to protect their brand, but they do seem a little carried away.
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  7. #7
    prodigal son of Austin Teamsloan's Avatar
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    Besides the "name", I thought what set YETI apart from the others was that their coolers are made locally or at least here in the US. When I was looking at the tumblers I remember finding out that their tumblers were made in China just like the others. So, I got the Ozark Trail one from Walmart for something like $7.
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  8. #8
    MoJo Priest Amgraccord's Avatar
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    I have the following Yeti gear and love it.

    Yeti Rambler 18oz x 2
    Yeti Colster x2
    Yeti Tundra 45
    Yeti Hopper 20

    If the price is too steep, there are other great options out there. I figure I will have this stuff forever and can justify the price.... Plus pretty sweet EP deals help out as well

  9. #9
    MoJo Mother Superior fontarin's Avatar
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    I've got a Yeti cooler, mostly because it was what was available at REI at the time when I had a pretty good dividend to spend. If I were going with one today, I'd probably just get an RTIC or whatever it is.

  10. #10
    h8ter of all things fun. The Toninator's Avatar
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    Ya'll don't know what it's like
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  11. #11
    h8ter of all things fun. The Toninator's Avatar
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    Quote Originally Posted by mack_turtle View Post
    I was told that a Yeti tumbler will keep your beer cold for hours!
    Who the fuck wants that?
    Bamwa, mack_turtle and Chardog like this.
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  12. #12
    h8ter of all things fun. The Toninator's Avatar
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    Quote Originally Posted by dan1son View Post
    There's multiple things at play though. You can violate patents or you can violate copyright. Yeti is suing for copyright infringement, not patent infringement. They are claiming people are copying their "look and feel" to a point where you could confuse one for the other. In RTICs case there's no question in my mind that happened and they settled. RTIC is releasing new products that will look different from Yeti's but probably perform the same. Yeti got big because their stuff worked really well, looked really nice, and was marketed really well. Not because it was some amazing new technology. They have some patents for the rubber clasps, some innovation patents for the hoppers, and some for the bottle lids but really their technology is nothing new.

    Whether $60 for a cup is worth it to you or not is up to you. I've never bought a Yeti product and never will. There are many others at much lower price points that perform well enough for my needs. Do they have the right to sue for infringement with some of the knock offs out there? Absolutely. After a while though constant litigation and being in the news for suing everybody will work against them.
    RTIC v Yeti - The allegations included patent infringement, trade dress infringement, trademark infringement and unfair competition.
    Ya'll don't know what it's like
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  13. #13
    MoJo Mother Superior Taco Man's Avatar
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    Last summer we swapped all the Plastic Insulated cups in the house for (4) Yeti 20 oz Ramblers for each person when Yeti had a slight sale on them. Then added the Colster, RTIC 30 oz and an RTIC tumbler. They work way better than the plastic version, for Travel Coffee I still use my Contigo for the almost spill proof lid but for everyday water use nothing beats these style cups. I only use mine for water, for a cold adult beverage I use my Bike Mojo or Team IPA silipint.

    Coolers- I was given a Yeti 65, I bought an RTIC 20 and found a Walmart Knockoff ~30 Soft Side. I just recently tested how much better one is then the other.
    -If you want to make the ice last longer- pre chill the whatever and I typically bring my cooler indoors overnight vs the garage. Not this time so the drinks and coolers were garage temp.
    -I filled the Yeti 65 and an old Igloo Cool Roller (~50 qt) with (80) small water bottles for a kids party. They each got 20# of ice mixed in along the way and sat overnight in Garage
    -Next AM I went and got 20# of ice knowing the warm drinks would have melted the ice and found the Igloo was mostly out of ice, the Yeti still had about 10#. Filled them both back up to about even on ice.
    -At ~noon that day I loaded them up (they were both heavy) and took to the party which was outside. At 3 pm when I went to pick them up the Igloo had about 3# of ice and they Yeti had about 15#.
    So yes the Yeti works.....

    If we are just running around for bit we take the Walmart soft sided with Blue Ice Packs, if we need to hold something better and still small we go with the RTIC 20, we only use the Yeti for camping, beach trips or when we have parties and need to hold ice. As someone else said that Yeti is heavy just to start and frankly its also a bit big. If I was to buy one it would be the 50. Better width and slightly taller inside.

  14. #14
    Supporting Member
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    Quote Originally Posted by Taco Man View Post
    for a cold adult beverage I use my Bike Mojo or Team IPA silipint.
    I bought a Yeti like cup at Total Wine that perfectly holds a pint glass. I keep it and the pint glasses in the freezer. Put glass into metal cup, pour beer, stays cold and I'm drinking out of a glass instead of metal. This method really is not important for the first or second beer. But it does keep the third beer cold while as I slow down to savor it. Actually it gets colder as time goes on.
    Just call me The SATN Pimp

  15. #15
    Free Clay Henry Toobin' Tobin's Avatar
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    I opened this thread thinking you were trying to get some recon on this:



    I should have read the "NBR" and not have my eyes go straight to the "Yeti".
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  16. #16
    Free Clay Henry Toobin' Tobin's Avatar
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    I've two Yeti coolers, both were gifts. I would not have purchased them for myself as I feel that they are too expensive but certainly very thankful for the thoughtfulness of the gifter.

    I have a 40 quart "Max Cool" Igloo cooler that I purchased over a decade ago for around $30-$40 that keeps ice just as long as the 40 quart Yeti cooler and nowhere near as heavy so it ends up getting used most often. If/when we are in need of two coolers the Yeti gets used.

  17. #17
    cmc
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    Good read.

    How 2 Brothers Turned a $300 Cooler Into a $450 Million Cult Brand
    When two frustrated fishermen set out to reinvent the cooler, they didn't expect to upend an industry.

    https://www.inc.com/magazine/201602/...n-seiders.html

  18. #18
    MoJo Mother Superior bsdctx's Avatar
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    Just the other day I was dumping the ice and water out of my cheap cooler and I thought to myself, "If I only had a Yeti, I would be dumping a little more ice and a little less water. I really should get one."
    jgloss and Chardog like this.

  19. #19
    cmc
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    I hope there's a guy named Matt Black at RTIC.



    https://www.amazon.com/RTIC-30oz-Tum.../dp/B01FL42QRO

  20. #20
    MoJo Bishop Rancid's Avatar
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    I like Yeti stuff and would never buy RTIC. But, I'm also a brand whore, appreciate what they did to create the market, have friends that work there, and work at a company where branding is super important. So I'm biased.

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